Are you looking to get ahead of your competition as an entrepreneur? Using just two of these powerful online marketing tactics that pro marketers use can give you a major advantage.
- 73% of buying decisions are made at the point of the headline
- A winning headline alone can pull 8 to 15 times more than a losing headline
- Every communication should be personal, from the writer to the recipient, regardless of the medium.
- Think about your audience as real people and don’t talk down to them.
- Always ask for the sale, as the answer is always ‘no’ if you don’t ask.
- Professional marketers know the best way to make more money is to have more offers in your funnel.
- Amateurs sell products and services while pro marketers sell ideas and concepts.
- Never sell a product or service, sell a concept!
- Take note of any image or post that catches your eye and makes you pause.
- Screenshot anything that causes you to stop when scrolling through a feed.
Unlock the Power of Headlines: 73% of Buying Decisions are Influenced by the Headline
Are you aware that 73% of all buying decisions are made when prospects read the headline?
According to marketing guru Ted Nicholas, it’s true. He’s spent over $100 million testing this claim and the results are clear:
A Winning Headline Alone Can Pull 8 to 15 Times More Than a Losing Headline
Do you want to make sure you’re utilizing the power of the headline?
Winning Headline Tips
Here are some winning headline tips to help you get started.
First, understand what the headline should do:
- attract attention,
- communicate the strongest benefit,
- appeal to the prospect’s self-interest,
- set the tone for the offer,
- and select/discard the right audience.
Next, consider having your customer write the headline.
Take the time to read customer testimonials carefully, as you may find the best headline right in front of your eyes.
The best headline to use is “How To,” as it’s difficult to outsell and appeals to people as they want to know how to do something.
To construct a headline, write “How To” and then fill in the blank with the largest and best benefit your product or service delivers.
Finally, don’t forget to test your headlines.
You can’t take the chance of ignoring the power of the headline, so make sure you dedicate the necessary time to get creative and split-test.
Start utilizing the power of the headline and watch your sales skyrocket.
Get Personal and Connect With Your Audience
When you’re writing emails, think of it as talking to a real person.
Don’t underestimate your audience or assume they’ll just buy from you because you’re “cool”. Instead, focus on empathy, relationship-building, and creating a sense of belonging.
Visualize yourself speaking to one person or a small crowd and craft your message accordingly.
For communication on other mediums, think of it as a conversation as well. And when including photos, make sure to include a caption and have eye contact with the reader.
By following these tips, you can create a more personal, effective communication with your audience.
Ask and Reap the Rewards!
Do you want to increase your sales?
As an entrepreneur, you need to understand the power of asking. Professional marketers know this, and actively ask for the sale, permission to email, and testimonials. If you don’t ask, the answer is always ‘no.’
Amateurs often struggle with the concept of asking, and as a result, they miss out on sales opportunities. On the other hand, pros don’t hesitate. They don’t worry about using automated upsells, funnels, and offers. Sure, some prospects don’t like these, but the pros understand that these are moneymakers.
If you don’t want to use multi-upsell funnels, there are other ways to ask for the sale. Emailing every day to ask for the sale is one of them. The key is to get comfortable with asking. If you do, you’ll quickly go from amateur to pro and increase your sales.
Unlock the Secret of Concept Selling
Are you tired of trying to sell products and services without seeing the results you want? If so, it’s time to think differently and start selling concepts.
Take the example of Apple’s “Think Different” campaign. Instead of focusing on the technical specifications of their computers, the campaign highlighted creativity, innovation and the importance of breaking away from the status quo. With iconic figures such as Albert Einstein, Mahatma Gandhi and Martin Luther King Jr. inspiring viewers to think outside the box, it’s no wonder the campaign was so successful.
The Same Approach Can Be Used For Any Type of Product or Service
For instance, Dove used the “Real Beauty” campaign to not only sell soap but to also redefine beauty standards and celebrate diversity.
The key takeaway here is that concepts are much more compelling than ideas and they sell better too.
So, when it comes to marketing your own product or service, why not come up with a concept that resonates with your target audience? Whether you call it the ‘Financial Escape Pod’ or ‘Becoming You’, it’s your chance to stand out from the crowd and make an impact.
It’s time to take your product or service to the next level with concept selling. With the right strategy in place, you’ll be well on your way to achieving success.
Transform Your Social Media Scrolling into Results – Here’s How!
As you’re scrolling through your social media feed does something sometimes cause you to pause, take notice, and read further?
If so, don’t hesitate… you want to screenshot it immediately! This may sound insignificant, but it’s one of the most important concepts from this article.
We’ve all experienced the feeling of scrolling so quickly that the images on our feed become a blur.
But when something catches our eye, it’s an entirely different story. It could be a headline, a puppy, a meme, or something else entirely. The point is, whatever it is, it caused you to stop.
That split-second you took to view the image or post is invaluable. So why not put it to good use and test it out in your own marketing? You never know what kind of response it might get!
Ready to supercharge your online marketing and drive more sales and conversions? Take action now and implement these little-known online marketing tactics into your strategy. Share your experience in the comments below and let us know how these tactics have helped your business and be sure to download our “Craft a Winning Headline” Checklist today!
