So, in the previous post I told you that we were going to be doing a deep dive into the wonderful world of marketing angles. I believe that effective marketing angles are the single biggest contributing factor when it comes to generating more affiliate commissions online.
Not only that, when done well, they endear you to the market and extend the life of your customers.
The first marketing angle that I want to teach you about is called “The Insult” and it is highly counterintuitive. That is to say, it doesn’t seem like it should work, but in actuality, it works like GANGBUSTERS!
With “The Insult” what you want to do is pick something about the product you are promoting that is pretty inconsequential. Maybe it could be an ugly sales page, or a bad product name. Perhaps it’s a video course and the instructor speaks in a fairly monotone voice.
I want you to think “nitpicky” here. You’re going to focus on something that really isn’t going to matter that much to your customers.
Next, I want you to spend the majority of your message kind of insulting this one particular thing about the product you’re promoting.
If it’s the name of the product for example, you might start your message off by saying “this is the worst product name I’ve ever seen…”
You could go into detail about how bad it is, and why you think so. You could pontificate on what makes a good product name, and how this particular product name is the opposite of that.
People are drawn to the negativity, and when they see that opening line they’re going to want to read what you have to say. Don’t hold back here, you can feel free to really grind on the insult for a little while.
After all, you essentially bought people’s attention with the promise of a little negativity so don’t be afraid to deliver on that.
But as you are insulting this fairly insignificant detail of the product you’re promoting, be sure to mention that as much as you hate the name of this product, or the ugly sales page, or whatever nitpicky thing you have chosen to harp on about…
…you felt like it was your duty to tell people about the product anyway.
You literally HAD to talk about it even though it pains you to do so.
The reason being, is that this thing actually works and you made a promise to yourself to let people know whenever you find great products out there that actually do what they say they do.
So, as much as you might hate the sales page, or think the name is probably the worst in the history of product names, you HAD to tell people about this thing because it works so well.
“The Insult” works because of a few reasons.
Number One – It pulls people in with the promise of negativity and this gets their attention. Everybody is drawn to a little negativity. It’s like it’s hardwired in our DNA. We can’t help it.
Number Two – The thing that you are nitpicking about is not going to matter much to the customers. Customers don’t care about an ugly sales page and they don’t care about a bad product name.
What customers really care about is that the product they’re going to purchase actually works and gets them the result that they’re looking for.
Number Three – This marketing angle works because on a subconscious level we all root for the underdog, and when you start making fun of someone, you put them in that role a little bit.
So, as you’re utilizing “The Insult” just make sure that you’re “nitpicking” on something inconsequential and you’re stressing the fact that you HAVE to talk about this product even though it pains you…
…because the thing actually works and it delivers on what it says it can deliver on.
This is a highly effective marketing angle, because it is so counterintuitive and it serves as a pattern interrupt. Now, if you don’t know what I mean when I say pattern interrupt, I mean:
“a way to alter a person’s mental, emotional, or behavioral state to break their typical habits.”
In other words, it’s a way to get them to stop skimming your message and actually pay attention.
The important thing to remember about “The Insult” is that you don’t overuse it.
It’s a fine wine that you break out here and there.
If every single week you’re insulting another product about its name or its sales page being ugly, then the effect of “The Insult” is going to wear off.
So, remember, use it here and there sparingly and it will work wonders for your affiliate marketing campaigns.
Now you might think, “when SHOULD I use it? What do you mean HERE AND THERE? What would the appropriate time to use it be?”
Well, the good news here is that there’s never any shortage of bad product names or ugly sales pages. In fact, most products that you would consider promoting probably have some minor detail that you can nitpick that’s really inconsequential.
So, break this one out when something stands out to you as inconsequential but glaringly bad. It’s one of those “you’ll know it when you see it” kind of situations.
Now, we are going to be learning a TON about effective affiliate marketing angles. However, angles aren’t the whole picture. Are you ready to get serious and get started out right when it comes to affiliate marketing? This is my number one recommendation on the BEST way to get started!
