How to maximize great content…
With amazing content you stay “top of mind.” What is that you might ask?
In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in customers’ minds when thinking of a particular industry or category.
Consider this. If I was thinking about buying a phone and asked you which one you think I should buy, you will probably recommend an Apple iPhone or a Samsung Galaxy (or a couple others come to mind but those are the big two).
Why?
They have amazing top of mind awareness.
How did those companies get that awareness?
- Advertising
- They are both putting out fresh and unique advertising campaigns often
- Things that get people talking
They are masters at staying top of mind in the conversation of society.
You need to stay top of mind as well if you want to have sustainable success online.
How can you get it?
Creating great content regularly is the first step and I taught you that. However now we need to take this a step further.
We need to maximize your content. Spread it as far as it will go.
Your article is great, but I want you to consider this. That piece of written content will do a different job wherever you put it.
When you put the content on your blog, it will serve to organically filter traffic to your blog and hopefully onto your email list… Lead acquisition.
When you put that same article on Facebook as a simple text post, it will serve to build an audience around you on Facebook. Those people will begin to organically trickle over to your blog… Audience building.
When you take that same article and make it into a simple slideshow, record a video narration of that slide show, and post it as a video to YouTube (with the same hook as a title) you are now building audience on YouTube.
That YouTube audience is powerful and when it hits your email list it will be loyal.
When you rip the audio from the video you recorded and publish that as a podcast episode on iTunes or SoundCloud or Spotify, you are now spreading that content to even more people and building your audience even further.
That same piece of content can then be sent to your existing email list to help them and also pitch a like-minded product. Now that content is making you money.
Same piece of content but we have just compounded it’s reach. That’s really powerful because we know that audience is the key.
Audience is the key. Email List is the core of the audience. Content is the glue.
By investing in the reach of your content and putting it on multiple mediums and platforms, your content will begin to work for you in multiple ways, building you an audience, building your email list, and making you money.
I call that content exploding and it is an extremely powerful tactic.
What if you only created 1 piece of content a week.
- On Monday you created a great piece of content for your email list
- On Tuesday you posted it on Facebook as a simple text post in your profile and in 5 or 6 relevant Facebook groups
- On Wednesday you posted it to your blog
- On Thursday you made it into a video and posted it to YouTube
- On Friday you ripped the audio from the video and posted it to iTunes for your weekly podcast
Wow… that’s a lot of activity all spawned from just that one piece of content. And all roads lead back to your email list.
I hope that you are getting excited with the possibilities now. These parabolic content formula tactics can change your entire online business!
What’s Next? Take Your Content to the Next Level
You’ve just learned how to multiply your content’s reach and expand your audience across multiple platforms. But what if you could do more than just get seen?
What if you could turn your content into a sustainable online income?
That’s exactly what The Home Business Academy helps you do. Whether you’re a content creator, entrepreneur, or just getting started, HBA provides the tools, training, and community to turn your content into a profitable business.
Inside HBA, You’ll Learn How To:
✅ Build high-converting sales funnels (without tech overwhelm)
✅ Monetize your content with proven strategies
✅ Generate consistent traffic & sales—without relying on social media alone
✅ Create an income stream that fits your lifestyle
If you’re ready to take your content beyond just visibility and start making real income, now’s the time to take action.
