It’s all about the benefits, baby…
Previously we were talking about product vendor origin stories and how we can use that story to make the product a bit more than just a product. We were looking to build a little personality around the situation, or create a little legend, so to speak.
Now, I want to take this in a different direction. I want to talk to you about a marketing angle I like to call “The Product Benefit Case Study.”
With this angle you’re not going to be focusing on the product vendor. Instead, you’re going to be focusing on the benefit of the product itself.
For example, If I was going to be promoting a product about traffic then I would spend my message talking about the benefits of good traffic and how much of a game changer that can be for someone’s business.
If I was going to be promoting a product that was an all-in-one make money online system, I would talk about the benefits of having everything I need in one place and not having to search around all over for various pieces of the puzzle.
If I was going to be promoting a product that was, for example, a package of emails with a PLR license, I would talk about the benefit of using PLR to save time and eliminate the learning curve.
I can give examples and tell stories about people who have successfully taken advantage of this benefit. When I use this angle, I like to focus on just one or two stories of people who have succeeded from the benefit that the product I am promoting provides.
Remember, the person or people you talk about don’t have to have used the product you are promoting. It’s about them experiencing success with that benefit. It all hinges on the benefit that the product you are promoting provides.
The idea here is that I’m going to be taking the prospect to that place of success with these stories.
Then, of course, after you take them to that place of success and show them what it’s like when they successfully achieve that benefit, the next question becomes, “Okay so how do you get there? Where do you start?”
And that’s when you pitch the product that you’re promoting as the solution that can help them acquire that benefit.
This is a really powerful marketing angle, and it can be used in a variety of ways over and over again to great success. Coming up, I’ve got a straight classic for you, but for now practice the “Product Benefit Case Study” and see what you can do. Remember execution is KING in the world of online business!
And when you’re ready kick your affiliate marketing into high gear check out The Home Business Academy Affiliate Program. It provides everything you need to build a thriving affiliate marketing business… high-converting funnels, expert training, a supportive community, and an outstanding 80% commissions that puts you into profit fast.
Instead of piecing everything together on your own, HBA gives you a proven system designed for success.
Ready to build a business that works for you? Check out The Home Business Academy and start creating a profitable online business today.
