Leveraging The Use of PLR (Private Label Rights) Content

In this article, I will be elaborating on these subtopics to fully breakdown all you need to know about how to use PLR (Private Label Rights).

What PLR Assumes:

Although PLR can form the basis for a product, it doesn’t necessarily make for an offer that will cause people to instantly see and buy it. It assumes that you will take it and turn it into something better than its initial state that people will want to consume.

What that means is…

…whether you are creating an information product, a physical product or book, content or audio/visual assets; by itself, PLR is simply crude raw material that needs to be recreated, remodeled, repurposed, remade, etc.

What you have to put into it and what you have to put it into will determine whether your purchase or acquisition will generate more income and profit.

Context – What You Put Your PLR Into:

Since we have already established that PLR is raw material to be reproduced, it stands to reason that while what you add to PLR will determine the quality and consumabilty, the impact it makes isn’t going to be as great as the where of the context and how it’s used.

You need to have a system for marketing whatever you’re creating with the PLR whether it’s content or products.

A great product or content without the right people to consume them at the right time will mean a low monetization rate. But if you put a great product and/or content into a great system, you’ll be able to get more people to engage with whatever you create with your PLR.

System for Context – What Kind of Groundwork Do You Need to Build to Fully Monetize PLR:

If you can consistently build a system with a minimum of four basic principles, you’ll set the stage for getting your rebranded content and/or product seen by the right person.

These are the same principles that have been taught over the years by Jay Abraham for growth in any small business.

They are:

• USP
• Exponential Profits (Upsells and Cross-sells or “Funnels”)
• List Building
• Collaborations (Joint Ventures and Affiliates Marketing)

If these things are in place while you’re using PLR as a tool, it can help you to increase your profitability by what you add to it.

If these things aren’t in place, there is no guarantee it can help you regardless of what you add to it (if anything).

USP- Unique Selling Proposition:

For any personal brand or business, you’ll want to have a reason for someone to come to you, over and above anything else.

What most people believe about PLR is that they can buy a lot of it, discount it and give it to people at a very cheap price. When they do that, they are, in fact competing based on price.

Competing based on price is an exhausting way to build a personal brand and it doesn’t leverage the best of what PLR does. It means that someone can always come in behind you and add more stuff at a cheaper price to compete with you.

But the more uniqueness you can build at the brand and product level, in a way that connects with customers, you can surely expect to see repeat buyers.

And you’ll be using PLR within a system.

Some simple questions to think about are;

• Can you add some unique way of delivering a product?
• If it’s content, do you have a unique way of its presentation?
• Do you have contacts that you can bring in that no one else can do?

USP brings to mind another term: Sustainable Competitive Advantage.

That means that whatever you bring to the market, it would be easy for you to maintain but hard for other people to copy.

So, as you work on a product or content, you need to be building a way to connect with customers that are uniquely yours.

What will this look like, when it comes to bringing in your PLR into this part of your system?

Exponential Growth Engines – Upsells and Cross-sells or “Funnels”:

As you generate profit; whether from physical or digital products, your best customers will be those that purchase from you a second or third time.

You need to have systems in place so to encourage repeat customers whenever they purchase from you.

And you need to create products and experiences using your PLR, knowing that your buyer’s purchase never has to be complete.

You should be looking and thinking about what you can create that will take care of their needs;

• Before they bought your product (what they should have had)
• While they’re buying your product
• After they buy your product – (if they’re successful or if they’re unsuccessful)

Shopping carts in today’s world makes this easy to do with a funnel system. You can add on relevant additional offers for a buyer to see and hopefully include either…

• At Checkout
• After Checkout
• Right Before Checkout

You can use PLR as the basis to create these additional offers and have them in place.

For example… this could mean that a T-Shirt or mug buyer can also buy an online course seamlessly.

You can also use PLR to grow out a product line.

If you’ve sold instructions on dieting, you can also sell menu planning. If you’ve sold instruction on the subject of Facebook, you can also sell on the subject of LinkedIn.

In other words, your customers have the capacity to purchase more depending on their interest if you have more available. You can use PLR to stretch your capacity to create these additional resources with more speed than if you didn’t have them.

This is, again… a value-based approach and not a price-based approach.

Contact Database – E-Mail List building:

Without spending time debating the merits of having an email list over other methods, we will assume that you agree that having this kind of contact database is necessary…

Which it is.

And that you’re relatively secure in using that list to discuss promotions with your subscribers on a regular basis (whatever regular means for your brand).

The fact is that you will need to be able to deliver via e-mail, the substance that PLR provides best… and that’s content.

You can and should supplement your promotions with accurate, credible, and well-researched information on a regular basis. Of course, this again means that you can’t USE content you purchased just because you have it on your hard drive.

You use it because it will help you deepen the trust your buyers and prospects have in you.

Not everyone will be ready to buy from you every time… but everyday building trust and connection will help you to sell more when they ARE ready.

The reason that most entrepreneurs and/or marketers don’t provide this kind of content every day is because they’re not confident that they have enough to say. This is where PLR can be of great assistance.

Whether the goal is to:

• get a person to leave their email,
• go to a website and read a relevant informative blog article,
• or to read it within the text of the email itself…

There is more than enough content available in PLR form to provide the ideas and substance for daily connection in varying forms, be it;

• An email
• A blog post
• A podcast
• A video (YouTube)

There is also the obstacle of getting a person to sign up as part of your database in the first place.

Although you shouldn’t use it as is… you should be baiting different hooks of information products to exchange for email contact information.

You don’t have to be super fancy with the opt-in form.

What is important is that you have something in an informative form that someone NEEDS.

Or perhaps if you’re working in a physical product business… a design or expression that will get people to act so that they get access to it.

Getting people to opt-in on the basis of them finding an information bribe is a numbers game. You need to be continually making them available without worrying over which one will be successful.

Because you understand the power of using PLR to put these kinds of products together, you will keep making them available on a routine basis expecting that they will help in the aggregate. Or that one of the many at a particular point in time may become popular.

The point is that successful list building requires that you have a lot of them.

There are some vendors that make a habit of creating a relevant content piece for someone to use as their bonus.

The person, in exchange for this help to sell their product, allows you to put an opt-in form on their download or thank you page so that their customers can get the bonus.

This is a strategy that if you were to try to execute it with one vendor at a time, it won’t yield you continual success. But if you were to do this with all niche-related vendors all the time; you could generate sustainable success in building your email list.

But you’d definitely need to be able to create continuously and this is where PLR would serve you in the process.

Building Out Collaborations – Joint Ventures and Affiliate Relationships:

In general, there are two kinds of collaborations in online marketing. There is the Affiliate Relationship (sales commission-based), and there is the Joint Venture Relationship (revenue share-based).

Both relationships require continual content.

In your Affiliate Relationships, you’ll need to create information products to;

1. Use as bonuses for promotion.
2. Use as bonuses for those that promote your products.
3. Use as premiums to increase the likelihood that your product will sell.

All these factors are things that you will want (and need) to rely on PLR to do if you’re going to do them consistently.

Certainly, many people do this with staff, however… if your business is in a growth phase or you just don’t want to have staff; you can develop processes to convert PLR into products to use in your role as an affiliate.

Dependent Processes Make A System:

For the sake of making these principles understandable, we’ve described them separately. However, if you’re going to be successful in making the most of your PLR… you’re going to want the processes to work together.

For example, your opt-in information needs to have a USP. If it doesn’t, it may not attract enough of the right people to your email list. The larger your email list, the more success you’ll have in getting people to joint venture with you.

Affiliates like to work with you if you make it easy for them to profit. So having a good “funnel” in place makes it worth their time to recommend you to their buyers.

The point is that all four systems: USP, List Building, Collaborations, and Exponential Growth should all work together.

Back To Content – What You Put Into the PLR:

As already stated, PLR is a raw material for higher quality information and physical products. It isn’t the product often in and of itself.

However, if you’re going to purchase products that do more of the heavy lifting, it will help when:

1. You purchase PLR in an area that you already know well (you’re saving creation time).
2. You purchase PLR in an area that you already have credibility (you’re saving effort).

It assumes that you have time to verify that the information in the content is accurate and helpful. There is no substitute for having a handle on the information that you’re communicating, whether you choose to use PLR to help you or not.

If you’re trying to build a business that brings back repeat customers and you don’t want to buy PLR to compete by being the cheapest, you still need to develop a level of expertise in some areas.

Experiential Content over Expertise:

To come into a marketplace, it is difficult to provide social proof that you are “an expert” or that you have expertise.

Your information, products, and solutions need time to be proven as credible and reliable, regardless of how much of it has PLR as the basis.

So, you are accountable for any information you use. If you’re still building expertise, what can you add to PLR to make it worth someone else’s time to buy.

If the other factors are in play and you’re actually buying and using PLR in areas where you are already active, you can add in experiential content.

Experience is unique and if it serves your brand. You can add it to your information-based content, products, and physical products too.

This requires recall and a discipline that you will want to start using now if you’ve not done so already. You will want to document experiences that you do intentionally and otherwise;

• Document your plan
• Document your executions
• Document your results
• Document your measurements

You don’t have to have a specific tool because they will change from time to time.

But it should be:

• Easily Accessible,
• Achievable,
• Searchable
• and Collatable

You can speak about your experience and add that to your PLR content to make it unique. Because you have it documented, you can write about specifics, or you can speak anecdotally.

The key is the discipline of documentation, even when you are unmotivated to do so.

Having some kind of connection to the public can help you to get over this problem:

• Blogging
• Podcasting
• Information Product Writing
• Book Writing
• White Paper Creation
• Regular Training

Obligating yourself to document your experience will help you to develop the discipline, and you will have unique elements to add to your PLR while you build up the title of expert.

This will make your PLR imminently more unique and sellable.