This is the part where I am supposed to tell you about affiliate marketing and how we are getting ready to learn some trade secrets
All that is true. We are going to learn a WHOLE LOT about how to do affiliate marketing successfully soon, but…
…that’s not how this starts.
Have you ever seen The Hobbit?
I’m talking about Peter Jackson’s big budget rendition of J.R.R. Tolkien’s classic tale, The Hobbit.
It’s a fantasy adventure trilogy and if you like that kind of thing, check it out because it’s pretty great but anyways…
…that’s not the point.
There is a special part in the first movie of that trilogy that really epitomizes what we are about to do.
It’s towards the beginning while our unlikely hero, Bilbo Baggins, is still sitting comfortably in his own living room talking to an unkempt, mischievous, yet wise old wizard, Gandalf the Gray.
Bilbo is pondering the coming adventure.
Here is how that conversation went:
Gandalf: “You’ll have a tale or two to tell of your own when you come back.”
Bilbo: “Can you promise that I will come back?”
Gandalf: “No… and if you do… you will not be the same.”
It was a fantastic way to really start that adventure, and you know, I feel the same about this series we are about to embark on.
I want to talk to you about affiliate marketing.
I’m not going to waste a bunch of time telling you how it’s an easy way to make money online, or how it’s beginner friendly. You knew those things already, and if you didn’t, well you do now.
I have another, in my opinion, more important subject I want to talk with you about.
The art of promoting someone else’s product (and it is an art make no mistake about it) comes down to a few things if you want to be successful.
One – You need people who care what you have to say. i.e. a hungry or open and interested market.
Two – You need a way to track your efforts. All affiliate links must be tracked so that you can see where your time and effort is getting results.
Three – And this is the most important thing, you need multiple angles with which to promote whatever it is you are trying to convince people to buy.
Finding a market? Finding people who care about a specific subject? Well, that’s not too hard. Almost every market is represented on Facebook, YouTube, Reddit, Instagram and hundreds of places in between.
Tracking? Again, it’s not difficult to find a solution for tracking your affiliate links. There are many options, free and paid. A quick google search will provide you with plenty of alternatives.
No, we are going to focus on the most important part of great affiliate marketing.
Angles for Promotion
I’m talking about marketing angles. That is to say, a method of conveying information about your offer to potential customers.
For example, if I wanted to sell you a fork to eat your dinner I might say:
Angle 1 – The fork is the optimal utensil for eating. It can do almost everything a spoon can do and many things it can’t. For that reason, it would be unwise to not have one while eating.
Now I could go on and on about the features and benefits of using a fork and that would be great. It would convince some people to buy a set of forks however…
It’s not enough.
You see those are the easy sales. The ones that already know they need a fork and I just happened to be in the right place at the right time, and they bought from me.
It’s a great angle. Direct, to the point…and it’s also overused. So, while it’s great for one message to your email list, or on your Facebook timeline, or a Reddit post…
What happens when you want to post about this fork every day for a week?
Won’t people get tired of hearing about the features and benefits of a fork?
Absolutely they will, and they will tune you out. Unless…
…you find new ways to talk about the fork.
That’s where the marketing angles come in.
What if in our next message we didn’t talk about the features and benefits of “the fork” but instead we told a story.
The story would be about the person who invented the fork, and briefly detail the origin of how this thing came to exist. Of course, we’d offer a link to buy the fork, as we talked about the trials and tribulations of the inventor.
And then the next day, we might come back and talk about some famous movie that happened to have a very funny scene using a fork. Again, a link to buy the fork would accompany that post.
The day after that, we’d use another angle and so it goes for as many days as we want to promote that product…
What you are doing here is building a case for the product.
All of these angles come together to form a strong highway that leads right back to the product you want to sell.
It’s multiple messages, multiple points of exposure, firing on multiple angles.
This is a recipe for success with affiliate promotions. With a plethora of marketing angles at your disposal you can sell virtually anything effectively.
Marketing angles for affiliate promotion. They can be used by email, in social media posts, in blog posts, in podcasts, in YouTube videos…
You name it, marketing angles can be used everywhere to sell whatever it is you are trying to sell.
Elevate Your Affiliate Game! Implement these 13 marketing angles to make your promotions irresistible. Dive into “Promote With Angles” here.
