“Internet marketing? That’s for influencers and online gurus, right?”
Totally fair question… and a super common assumption.
But here’s the thing: if you’ve ever rolled your eyes at those flashy online ads with Lamborghinis, beachside laptops, and promises of “6-figures by next Tuesday,” you’re not wrong to be skeptical.
What is wrong? Thinking internet marketing is only for “those people.”
Because the truth is… it’s for every business. Even yours.
Whether you’re a handyman in a small town, selling fresh bread at the farmers market, or kicking off a new chapter in retirement, this is how people find you, connect with you, and eventually become paying customers.
Let’s not sugarcoat it:
If you’re not online these days, you’re basically invisible.
So, this post is your no-fluff breakdown of:
- What internet marketing actually is (in plain English)
- Why it matters (especially now)
- And how to start without feeling like you need a marketing degree or a ring light
Let’s dive into what internet marketing for small businesses really looks like…
… and why it’s not just for tech bros or flashy influencers.
So… What Is Internet Marketing, Really?
In simple terms?
It’s how you promote your business online.
It’s showing up, sharing what you offer, building trust, and turning curious browsers into paying customers…
…using tools you probably already interact with every day.
Picture this:
Internet marketing is the modern version of:
- Handing out flyers
- Putting up a billboard
- Chatting with folks at a networking event
- Running a classified ad in the local paper
Only now it’s online…
…and often working for you 24/7, even while you’re catching up on your garden or sneaking in a nap.
Here are a few of the tools that fall under the internet marketing umbrella:
-
- Your website – Your digital storefront
- Email marketing – Stay connected and build trust
If you’re new to email, check out this guide on why building a list is still the smartest thing you can do: Email List Building: The #1 Asset That Prints Money While You Sleep. - Social media – Share your story and build relationships
- Search engine optimization (SEO) – Help people find you via Google
Not sure what SEO is? This Beginner’s Guide to SEO from Moz breaks it down without the tech jargon. - Online ads – More targeted and cost-effective than print ads
You don’t need all of them. But using just one or two can make a real difference.
Why Old-School Marketing Alone Doesn’t Cut It Anymore
I understand that… flyers, business cards, and word-of-mouth still have a place.
But when’s the last time you hired someone, bought something, or signed up for something without Googling it first?
Exactly.
According to Pew Research, most adults search online before ever calling or visiting a business. If you’re not there, someone else is.
Here’s why showing up online matters:
- ✅ People Google before they buy. If you’re not there, someone else is.
- ✅ It’s easier on your wallet. Blog posts and Facebook ads = more bang for your buck.
- ✅ You can track what’s working. (Try doing that with a flyer)
- ✅ You reach the right people—faster. No more shouting into the void.
You don’t need to ditch what’s worked in the past. You just need to evolve with the times.
5 Big Benefits of Internet Marketing (Yes, Even for Your Business)
Let’s hit pause on the theory and talk real benefits.
✅ 1. You Can Reach More People (Even from Your Living Room)
You’re not stuck with local-only marketing anymore. Whether you’re offering a service or selling handmade products, the right people can find you… wherever they are.
✅ 2. It Works While You Do… Anything Else
Your website and email list keep working while you’re relaxing, running errands, or taking a walk. It’s like having a quiet marketing assistant.
✅ 3. It’s Budget-Friendly (Really)
You can start with a basic website and free social platforms. No fancy tools required.
I’ve reviewed one of my favorite affordable tools here: HBA Funnel Builder Review.
✅ 4. It Builds Trust (Before Anyone Buys a Thing)
Trust is currency. Online marketing lets you earn it through content, stories, and consistent presence.
✅ 5. You Get Data That Tells You What’s Working
You can track which emails get opened, which posts get clicks, and what leads to sales. That’s smart marketing.
Let’s Clear Up a Few Myths (Because They’re Holding People Back)
❌ “I’m too old for this tech stuff.”
Nope. You’ve figured out harder things in life. You can learn this too… step by step.
Don’t buy into the age myth… AARP data shows older adults are embracing digital life more than ever.
❌ “It’s too expensive.”
You can get started with free tools and grow from there. No big budget needed.
❌ “I don’t have a big following.”
Forget numbers. Focus on connection. A small group that knows, likes, and trusts you will always beat a crowd of strangers.
❌ “I’d have to be on video.”
Only if you want to. You can write, share images, or send emails. Choose what works for you.
How to Start (Even If You’re Brand New)
You don’t need a massive plan… just a few solid first steps.
Step 1: Pick ONE Platform
Where do your people hang out? Start there. Love writing? Email. Prefer chatting? Facebook. More visual? Instagram or Pinterest.
And if you’re planning to create something digital and want to build momentum with consistency, read this: Unstoppable Digital Product Creation.
Step 2: Pick ONE Message
What do you help people do? Say it clearly and simply. Example: “Helping retirees turn hobbies into income.”
Step 3: Show Up Weekly
Post once a week. Share something useful, helpful, or behind-the-scenes. Just be consistent.
Step 4: Don’t Try to Do Everything
Pick one thing. Learn it. Build a habit. Then grow from there.
Final Thoughts: It’s Time to Be Seen
You have something to offer. Something real. Something that matters.
And in today’s world, internet marketing is how people discover it.
You don’t need to be perfect.
You don’t need a huge audience.
You just need to begin.
Start where you are. Share your message. Show up consistently.
You’ve got this.
Ready to Take That First Step?
I put together a free guide to help you get started… no tech overwhelm, no fluff.
👉 Download the Retiree’s Roadmap to Retirement Income
It’s a beginner-friendly system designed to help you build something that fits your life…
…whether you’re retired, semi-retired, or just ready for more freedom and purpose.
The digital world isn’t just for the young. It’s for the bold. And you’re just getting started.
