Today I thought I would tell you about the 5 lessons I have learned from email marketing and how you can use them to create more engaging and better converting emails for yourself.
But first I want to remind you with a little quote about how important it is to commit to your path.
As soon as you trust yourself, you will know how to live.
~ Goethe
Goethe wrote that, and let’s face it… that makes a lot of sense.
The problem is, it can be pretty hard to trust yourself when you are trying to do something new (like online marketing) and you don’t even know where to start.
What makes it worse…
is that there are endless amounts of information written on the topic and everyday more is being added to the stack…
…and pretty much all of it conflicts with each other in one way or another.
So, what is a person to do with a situation like that?
Well personally I say start with this:
Step 1 – Do Your Best
Acknowledge that it won’t be perfect or maybe even good, but your best is good enough and recognize that your best will get better every day.
Step 2 – Commit Yourself To The Craft
Making money online is a science and an art form.
It takes practice to get good at it.
Practice and experience.
So, make it a priority and dedicate a little bit of time to getting better at it every day.
Step 3 – Understand That To Make Money Online You Need A Steady Stream Of Targeted Traffic
By targeted I mean traffic that cares about what you are selling.
Step 4 – Understand That The Single Most Reliable And Cheapest Source For Targeted Traffic That Converts Highly Into Dollars Is Email
Step 5 – Commit To Becoming Great At Effective List Building And Email Marketing
Step 6 – Understand That There Are Many Ways To Be Great Online
Many ways to make money and many ways to do almost everything.
However, you only need to master one.
Commit to your one path and let everything else fall away until you get your project to money.
Now, in this blog post I’m going to be giving you a valuable education on the world of email marketing.
So, sit back, buckle up and get ready.
We are going to learn some things!
Now let’s get into the 5 Lessons I Learned From Email Marketing…
Look, there are a lot of ways to get traffic to your website or offer but none of them are cheaper or more effective than email.
That’s the bottom line.
Email is the most efficient, cheapest, and most effective form of advertising on the internet… and probably the world – period.
That being said, here are 5 things I have learned from email marketing over the past few years that will help you absolutely, positively, crush it:
GET TO THE HEART OF THE MATTER
Don’t bother with names and quaint “personalized” introductions. You’re not fooling anyone.
Everybody gets that you sent that email out to a bunch of people.
Instead get right into the content of what you are going to say.
This works much better and makes you come across as less spammy.
USE BUTTONS
Using buttons in your emails will increase click through rates.
Using button colors red and black are the most effective.
CONSIDER YOUR FONT SIZE
Use a nice big font for your emails.
Size 18 to 20 are extremely effective for me currently and produce a nice big email for people to read without straining their eyes.
You have to remember more and more people are reading their email on mobile devices.
HIT THEM IN THE MOUTH
Use your subject line to “hit them in the mouth” then use the content in your email to explain why you did it.
What I mean by that is you have to get their attention.
And then once you have their attention you have to make them glad, they took notice.
So, take care with your subject lines to make sure they create impact.
The name of the game is impact.
One thing that works really well is the insinuation of education or the insinuation of something negative.
REPEAT THE SUBJECT LINE
It is worth noting that click through rates test much higher on emails that repeat the subject line with the first line in their email.
This works really well because it keeps the content of your email very congruent with “the reason” they opened it in the first place.
Now those are 5 great lessons I’ve learned about email marketing over the last few years, but you might be wondering…
What About The Actual Content?
Let’s talk about this in 3 points.
Point One
The key to making sustainable income online is audience building.
I mean that.
You need to start building a group of people around you – who care about what you have to say.
Point Two
Now the core of that audience is the email list.
So, as you are building your audience you need to be putting them on an email list.
Point Three
The fuel that makes the entire internet go is content.
So, if you want to build an audience and then put them on an email list, you need to get good at consistently putting out good content.
That’s great.
But how do you come up with great content right?
Well let me give you a simple formula that has served me well time and time again.
Entertainment value + actionable content = great content that builds audience and produces sales
So, let’s break this formula down.
Entertainment Value
This generally can come in the form of some kind of story.
It doesn’t have to be a crazy long story and it doesn’t have to be personal.
It could be as simple as an inspirational quote and a little background about the person who said it.
The goal with the story is to entertain and to segue into the “actionable content.”
Actionable Content
This generally will come in the form of a “step 1 do this, step 2 do that, step 3 do the other thing” type form…
OR it can come in the form of a lesson or takeaway that you give your audience.
Something that you took away from the story you just told them.
Like a “moral to the story” kind of situation.
That’s it.
That’s the whole formula.
If you can put those 2 things into every piece of content that you put out there then it becomes very easy to put pitches and offers into your content and you will see far more success.
I hope you found this eye-opening and helpful. Now, I do want to show you an invaluable resource that will really help you if you struggle with – or are just getting started with your email marketing efforts:
It includes 20 Over-the-Shoulder training videos showing you how to work through the technical processes of email marketing – and how to set up your email marketing for maximum effectiveness.
If you are interested in that you can check it out at… IMPC.WS/emmc
