Let’s sell something…
Alright so in Day 12 of our list building challenge, you put the pieces together for a nice low-ticket product that will make a great upsell for when someone opts in for your free offer.
Now what?
Well, we need to do a few things today. Let’s take it in steps:
Step 1: Create the Navigational PDF (this is your finished product)
Step 2: Create the sales page, and incorporate into your existing funnel
Step 3: Release the product
Okay, that’s 3 simple steps, but the devils in the details, so let’s get started and make this a reality:
Getting Your Paid Product Live
Step One: Create the Navigational PDF (this is your finished product)
Alright, so you have a video, an audio, a transcript for the video, and a mind map as well. How do you package all these pieces together to give a customer?
First let’s upload these resources so that we can link to them. The transcript, the mindmap, and the audio can all be uploaded to your Google Drive account. Once uploaded, change the share access on these files to “anyone with link.”
Next, head over to YouTube and upload that video presentation to your channel but make sure the video is “unlisted.” That unlisted status will ensure that only people with the url link to the video can find it.
Now that your resources are uploaded and can easily be linked to, let’s create a PDF document that can act as a sort of navigational hub so that people who buy your product can access everything easily.
I want you to create a document, using Word or Google docs or whatever word processing program you prefer.
Here is what it should look like. Let’s take it by page.
Page 1 – Cover page
Go ahead and name your UPGRADED version of your free offer and put that name on the first page of the document. Right underneath the name of the product write… “An official [name of your business] release.”
Next you want to put a cover on that page as well. To get that just head over to Canva.com and sign up for a free account. They will have plenty of free templates for book covers that you can adapt to your purposes.
Once you have that cover, download it as a PNG file and then insert the cover onto page 1 of your document.
Page 2 – Warning Page
On page 2 you want to put a simple warning, to help deter people from sharing your paid product around.
Here is a template:
[TEMPLATE]
DOWNLOADABLE COPY
If you have this special downloadable edition of [INSERT PRODUCT NAME HERE] it is because you have purchased the product and have been given this copy of it personally by [INSERT YOUR NAME HERE]. It is not to be distributed freely to people who have not bought the product.”
[END TEMPLATE]
Page 3 – Legal Page
Here is a simple template for a legal page that you can use. Just modify it to fit your needs:
[TEMPLATE]
Legal Page
Legal Notice
This publication includes personal use rights only.
You may not:
- Redistribute or give this book away
- Sell this book
- Claim authorship of this book
- Copy, swipe, or rewrite this book
- Re-transmit any part of this publication in any form (text, video, etc.)
Disclaimer
While the author has made every attempt to provide you with the most accurate and effective information possible, he cannot guarantee your success. Your own work ethic, copywriting abilities, ability to follow instructions, and perhaps even luck, coupled with current market conditions, may all play a role in your results. The author assumes no liability for any expenses incurred by the reader as a result of following the advice set forth in this book.
Earnings Disclosure
As demonstration of the author’s compliance with the legal guidelines set forth by the FTC, he wishes to offer you full transparency. It should be assumed that many of the links included throughout this publication are, in fact, affiliate links. The author may receive financial compensation for purchases generated via these links. Thank you for your support!
[END TEMPLATE]
Page 4 – Main Content
Here is where you simply write “Main Content” and a brief description of what you have listed and how to access. After that you simply list the resources, and you link out to them. It would look something like this:
[TEMPLATE]
MAIN CONTENT
Below are direct links to the complete [insert name of product]. Simply click on the link to access the resources:
1. Video Presentation
2. Audio Presentation
3. Transcription
4. Mind Map
[END TEMPLATE]
Page 5 – Support and Recommended Resources
Page 5 is simply where you put your customer support email, in case your customers have any questions for you, and you also put your recommended resources section here.
The recommended resources section is a great way to introduce customers to your blog, as well as pitch other products that you have out, or affiliate offers.
Last Thing
The last thing you need to do is add a footer to the product. In this footer make sure you include copyright year and the name of your business. Link the name of your business out to your website.
After that go ahead and download the document as a PDF and BOOM, you have a finished product ready to go. Don’t worry, we’ll upload it somewhere later, but for now it’s fine sitting on your hard drive.
Alright, on to Step 2…
Step Two: Create sales page, incorporate into your existing funnel
Before we do anything else, I want you to go over to your autoresponder and create another list. This one is going to be your Buyers list, and you call it [Insert name of your business] Customer Newsletter.
After you have that created, set it up to where when someone joins this list, they come off of your Warm Organic list. When you send your emails out weekly, they will be going to both lists, and you don’t want people getting double emails.
Now that we have a finished product, we need to create a sales page for it. There are many ways that you could create a sales letter/page, but I don’t want to send you down too many rabbit holes here.
The fact of the matter is, simple is best. Simple is great. Just look at the Google homepage, it’s the most popular website in the world, and there is nothing there but a search box and a logo.
What really matters with the sales page is the offer, not how the sales page looks, contrary to popular belief.
A great offer can be sold with mediocre sales copy and an amatuer sales page, while a bad offer doesn’t have a hope on the most professional copy money can buy.
A simple strategy for sales letter writing is the 12-step method:
1) Headline – Get their attention with a headline that stands out.
2) The Problem – Let them know you know what their problem is and exactly how it feels.
3) The Solution – Now let them know that you have the solution to that problem.
4) Credentials – Why should they trust you? How do you know how to solve their problem?
5) Benefits – Now let them know the benefits of the product. This is all about what it will do for them. Think about a feature like “gets you traffic” and add on to that “so you can…”. When you start answering that “so you can” question, you will be getting some good benefits.
6) Social Proof – Now comes the part where you add any testimonials you might have. Don’t use fake testimonials. If you don’t have them, skip it. This one might be something you come back to after you sell the product a little while.
7) Offer – This is where you make the offer. Minimally it will have a section that lists everything included, a call to action, and a buy button.
8) Guarantee – Give the strongest guarantee you are able to give. Be fair, but don’t be a pushover. “30 Day No Questions Asked Money Back Guarantee” is very foolish on an info product.
9) Inject Scarcity – The fear of loss is always greater than the promise of gain. This can be added to an evergreen product by simply stating that pricing is being experimented with currently and buying now can ensure the best possible price.
10) Strong Call to Action – Tell them what you want them to do.
11) Warning – Tell them what will happen if they don’t take action. An example would be, “If you don’t take action on this today, you know exactly what will happen. Nothing. Nothing will change at all.”
12) The P.S. – This is a great place to remind them of that scarcity.
That’s the whole thing. After that, just make sure you have a link to your legal page, and your contact page at the bottom of your sales page.
Now we have to get those buy buttons in place. We need some kind of way to take payments from people.
That’s the next step…
Step Three: Release the product
First – We need a way to sell this thing and make money. Now you can go directly through PayPal or Stripe (two payment processors) and they both have the ability to give you buy buttons to place on your sales page. Just simply look up how to videos on YouTube for quick tutorials.
Alternatively, you can go through a platform like WarriorPlus (free to create an account), which will allow you to tap into a network of affiliates that could potentially promote your product.
All of these services can be integrated in one way, shape, or form with your autoresponder so that when customers buy your product, their email is automatically added to the buyers list.
Now going in depth on how to list products and offers on a platform like WarriorPlus or how to set up automation with autoresponder integration is beyond the scope of this challenge. It’s something that is best explained in a dedicated video on the topic.
However, just like PayPal and Stripe, the videos are out there on YouTube and easily accessible to anyone who wants to learn.
Second – Once you have your buy buttons on your sales page and everything is working properly, you want to add this product to your existing free offer funnel.
All you need to do is go over to your bridge page and add this small bit:
“Thanks for picking up our awesome Cheat Sheet! Be sure to check out [INSERT PRODUCT NAME] as it is the more in depth video guide covering everything outlined in the cheat sheet and more!”
Then you drop a link to your sales page.
Third – Go into your autoresponder and add that same message as a P.S. to all 5 of your email messages.
Fourth – Update your cheat sheet to include a simple pitch for your paid product. Make sure you update the link to the new PDF in your Welcome Email.
Now everyone who opts in for your free thing will be exposed to your offer 7 times.
Five – Once you have all those things done, send out an email campaign to your list, letting them know about your new product. Ideally, make it a 4-day campaign with at least 1 email a day.
That’s it. You’ve just released your first paid digital product and it is installed in your funnel.
Now you can widen the funnel if you like by creating more free offers. You can deepen the funnel if you like by adding more paid products. It’s pretty exciting stuff.
Although there is a lot we didn’t cover here in this simple challenge, you now have the foundational pieces to start building your customer list. It will be your most powerful list of all.
I have just one more message for you in this challenge, and it’s an important one, so be sure to tune in to Day 14 for that but in the meantime, get your paid product up and for sale.
There are never any guarantees on how many copies you’ll sell, but one thing is for sure, if you never get it out, you’ll sell zero. So, take some action and get this thing moving.
