Free to Paid…
Today we are going to be creating something to sell, but before we get into that, we need to add a few extra pages to our website.
TASK 12 Part 1: More Legal Pages
Go ahead and create the following additional pages on your site:
One: Legal Pages – This will be a simple page that lists all your existing legal pages and links out to all of them.
Two: Contact – This will be a simple page that gives people a way to contact support. Your support email listed on this page is fine.
Now on with our real task today…
TASK 12 Part 2: Creating Your First Product To Sell
This is going to be easier than you think.
I want you to take your free cheat sheet that you are currently giving away and imagine what a paid version of that would look like for a second.
I want you to realize that pretty much every piece of content online has a free version and a paid version. Sometimes those versions get made and sometimes they don’t, but regardless, it doesn’t change the fact that it COULD get made.
Right now, you have a one-page cheat sheet that solves a problem in your niche. It’s limited to no more than 10 steps or 10 ways.
First – I want you to expand upon it a bit. Think about how you could go a bit deeper into each way or each step. Bullet point those expanded ideas. Take a few notes.
Second – Now, open up your favorite mind map software and create a mind map based on your original cheat sheet. Be sure to add in your expanded notes. There are several free and open-source mind map software’s out there to choose from.
Third – Next, use a simple screen recording software like Streamyard or something similar to record yourself narrating as you walk people through the mind map. Now you have a video presentation that not only covers what is in your cheat sheet, but it goes deeper.
Fourth – You also have a mind map that you can download to supplement the video presentation, and you can rip the audio from the video using a free open-source video editor like “shotcut” found over at shotcut.org. To learn how to use shotcut, just watch a couple of freely available YouTube videos.
So now you have the video presentation, the mind map, and the audio presentation, but what else?
Five – Next, go over to descript.com and sign up for a free account. Here you can upload your audio and have it transcribed for free by artificial intelligence in a matter of minutes. It will be 95% accurate.
With just minimal editing, you now have the transcription of your video presentation.
Okay, so what we have now is a decent low-ticket offer.
It’s got a nice video presentation for our visual learners, an accompanying audio for those who like to listen passively while doing other things, a mind map and a transcription for those who like to look at the documentation while watching or listening.
And most importantly, this paid offer is highly congruent with that free offer you created towards the beginning of this challenge.
You are essentially creating the paid version of your free offer. It’s awesome.
In Day 13 we are going to talk about how to put all these parts together into a nice simple package and how to sell it from your website.
For now though, this is enough.
Yes, today’s tasks might take a little longer than a day to complete for you. It just depends on how much time you have to dedicate to this challenge, how fast you learn, and how motivated you are to get things done.
Just remember, no matter if you are moving quickly or moving slowly through this challenge, if you keep your projects moving forward every day, you will win. If you stagnate you will lose. It’s a simple rule that never really changes.
Action (no matter how imperfect) always trumps lackadaisicalness. So, let’s get this thing going!
